| Fractional CMO

Fractional CMO

Empowering Businesses with Strategic Marketing Expertise

Your Growth, Our Expertise: The Fractional CMO Approach. Contact Us Today

In today’s competitive landscape, businesses recognise the importance of marketing as a key driver of growth. However, not every company is equipped to hire full-time senior marketing leaders. This can create challenges for internal teams who lack strategic direction and mentoring, freelancers and suppliers who may struggle with vague or inconsistent briefs, and senior management who need clearer insights into the return on investment (ROI) from marketing efforts.

At Brighta Group, we bridge this gap with our Fractional CMO service. Designed to provide businesses with high-level marketing expertise on a flexible basis, this service ensures your marketing activities are guided by strategic oversight, delivering measurable outcomes that align with your goals.

What Does Fractional CMO Offer?

Our Fractional CMO solution is tailored to suit your business’s unique needs. Core services include:

Strategic Guidance: Regular monthly sessions, conducted in person or via video conferencing, to review progress, refine strategies, and ensure marketing plans are aligned with your objectives.
On-Site Leadership: A dedicated day on-site as needed, offering direct support to your team and ensuring everyone is aligned on key priorities.
Measurement & Optimisation: Tracking performance against agreed goals, identifying areas for improvement, and optimising campaigns to maximise results.

How Can an Fractional CMO Add Value?

Beyond regular strategic meetings, our Fractional CMO service can also provide:

Leadership Presentations: Representing your business and presenting marketing strategies or results to national and international head offices.
Project Management: Leading high-impact strategic projects, such as market entry initiatives or brand positioning campaigns.
Supplier Negotiations: Handling contract negotiations with external vendors to ensure you get the best value for your marketing investment.
Recruitment Support: Assisting with the hiring and onboarding of marketing professionals to strengthen your internal team.

Who Is This Service For?

Our Fractional CMO service is ideal for businesses that:

Are not ready to invest in a full-time senior marketing leader but require high-level expertise.
Need guidance for internal marketing resources, freelancers, or suppliers.
Want to take a more strategic and results-driven approach to their marketing efforts.
Are focused on scaling their business and require a clear marketing roadmap.

Why Choose Brighta Group?

At Brighta Group, we’re more than just marketers—we’re your partners in growth. With years of experience helping businesses achieve their goals, we bring a deep understanding of strategy, execution, and measurement to every engagement. Our Fractional CMO service provides the expertise you need, exactly when you need it, without the commitment of a full-time hire.

Ready to Level Up Your Marketing?

If you’re ready to take your marketing to the next level, let Brighta Group be your trusted partner. Contact us today to learn more about our Fractional CMO service and how we can tailor a solution to suit your business needs.