How We Work
For B2B Businesses Without an Internal Marketing Team
If you don’t have an in-house marketing department—or the budget to hire multiple marketing professionals—our “Your Marketing Function” model is the perfect solution. Instead of a patchwork approach to marketing, you’ll gain an entire marketing ecosystem through Brighta Group.
At Brighta Group, we recognise that every B2B business has its own unique structure, resources, and growth objectives.
That’s why we’ve developed three distinct ways of working together—ensuring you have the right level of expertise, support, and flexibility to achieve your marketing and revenue goals.
1. Your Marketing Function
What You Get:
Dedicated Strategic Account Manager
Think of this individual as your on-demand Marketing Coordinator. They lead the charge, manage day-to-day activities, and ensure your strategic objectives are met.
Access to Our Team of 38 Specialists
From strategy and content to digital campaigns and analytics, you tap into a broad range of skill sets without the cost or complexity of building an in-house team.
Structured Project Management & Weekly WIPs
We bring order and accountability to your marketing efforts. Through systematic project management and regular Work-in-Progress meetings, you’ll always know what’s happening, what’s coming next, and how results stack up against your goals.
A Path to Internal
Growth
Our aim isn’t to keep you dependent on us long-term. Over time, we can help you gradually bring marketing capabilities in-house as your budget and ambitions grow—ensuring a smooth transition whenever you’re ready.
Partner with Brighta today for optimal marketing solutions that get results.
2. Specialist Lead Generation Campaigns
For B2B Businesses With Existing Marketing Teams
Already have marketing staff but need a boost in your lead pipeline? Our Specialist Lead Generation Campaigns model amplifies what you’re doing internally, helping you 10x your leads and accelerate growth.
What You Get:
Collaborative Partnership
We work closely with your internal marketers, syncing seamlessly with your existing processes, brand guidelines, and messaging.
Advanced Campaign Strategies
From paid media and account-based marketing to lead nurture sequences and conversion optimisation, our specialists design and execute campaigns engineered for explosive pipeline growth.
Measurement & Optimisation
Get clear insights into campaign performance. We constantly track and refine tactics to ensure leads are high-quality and conversion-ready.
Scalable, Repeatable Success
Once we’ve laid the groundwork, these campaigns can be replicated or adapted, strengthening your long-term marketing ROI.
3. Project-Based Engagements
For Specific, Defined Marketing or Tech Initiatives
Sometimes you need expert help with a particular marketing or technology project. Maybe it’s a new website build, a complete rebrand, or a CRM implementation and optimisation.
Our Project-Based Work model offers a focused, scoped engagement designed to deliver on time and on budget.
What You Get
Clear Scope & Transparent Quoting
We start by thoroughly understanding your requirements, then provide a detailed scope and cost estimate—no surprises.
Specialised Expertise
Different projects demand different skill sets. We assemble the right team of experts who know how to deliver outstanding results.
Quality & Timeliness Assured
We manage the entire project end-to-end, from initial strategy and design to execution and testing. You’ll get regular updates and a final product that aligns with your vision and standards.
No Long-Term Commitment
Once the project is successfully completed, you’re free to continue working with us in another capacity or simply enjoy the results.
Ready to Get Started?
Whether you’re looking for a fully outsourced marketing function, a boost in lead generation, or help with a specific project, Brighta Group is here to support you. Contact us today to discuss which approach makes the most sense for your business—and let’s pave the way for sustainable growth, stronger market positioning, and measurable ROI.
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