| Hubspot Custom & ERP Integrations

Hubspot Custom & ERP Integrations

Custom & ERP Integrations: A Perfect Fit for Your Team, Processes, and Goals

Stop settling for cookie-cutter CRM integrations that don’t reflect the way you operate. Brighta Group’s custom CRM API integration services reshape your CRM environment to align perfectly with your business priorities.

Looking to Boost Your Revenue Growth with Brighta on HubSpot?

Whether integrating sales, customer service, or marketing automation functions, we tailor solutions that streamline workflows, encourage team adoption, and ultimately drive growth. By giving your team a platform they genuinely want to use, you gain a reliable, real-time understanding of both sales and marketing performance—empowering you to make smarter, faster decisions.

Don’t compromise with off-the-shelf solutions. A customised integration focuses on achieving your business goals, maximising resources, and setting your brand apart from the competition.

Ready to Streamline Your Systems? Brighta Delivers HubSpot & ERP Integration Solutions.

What Are Custom CRM Integrations and Why Do They Matter?

A custom CRM integration connects your CRM to critical systems—ERP solutions, marketing automation tools, customer support platforms, and more—tailoring each connection to fit your unique processes. This integrated ecosystem consolidates marketing, sales, and automation capabilities into a single platform.

With the right integration, your CRM smoothly connects to other applications to improve efficiency. From syncing sales and finance data to unifying customer interactions, a well-executed integration provides a clearer view of forecasts, opportunities, and operational performance.

Seamless Connectivity

Imagine that each time your team converts a lead into a prospect and drafts a quote, that quote automatically syncs with your finance system, giving you immediate visibility into future revenue. If a prospect doesn’t convert, AI-driven logic triggers a prompt for your sales team to follow up swiftly—making sure no opportunity slips through the cracks.

Centralised Decision-Making

Beyond streamlining campaigns, a CRM integration can become your single source of truth. By connecting to third-party tools, you eliminate data duplication and reduce manual work. The result is a simplified, efficient flow of information that fuels better decision-making and boosts profitability.

Tailored to Your Business

Custom integration ensures your CRM aligns with the way you already work. It merges seamlessly with existing platforms, fits into established workflows, and automates repetitive tasks—delivering tangible value for your team and your bottom line.

Customer-Centric Insights

When your CRM is fully integrated, key customer data is always current—encompassing not only contact details but also valuable first-party behavioral insights gleaned from your digital ecosystem. This real-time visibility allows you to anticipate customer needs, personalise their experience, and foster growth and loyalty.

Enhance Your Workflow Efficiency Today with Brighta’s HubSpot Custom Integrations.

Connecting Your Software Ecosystem

Tailoring Your CRM Is Easier Than You Think

Positioning your CRM as the core of your entire tech landscape may sound complex, especially since it often requires alignment across multiple teams in a short timeframe. Brighta Group has refined a process to make it simpler.

We start by outlining a roadmap and ensuring buy-in from your entire leadership team. By beginning with your overarching business objectives, we set a clear purpose that unites all stakeholders. After analysing which platforms to integrate, we map out requirements, set priorities, and address the technical nuances.

A broad range of software, platforms, and APIs can be integrated with your CRM, including:

ERP Systems
eCommerce & POS Platforms
Inventory & Logistics Tools
Finance & Accounting Software
Marketing Automation & AI Content Generation Tools
Analytics & Business Intelligence Solutions

While HubSpot often provides thousands of built-in integrations, in some cases third-party connectors like Zapier or Automate.io can bridge the gap. We’re also fully capable of building custom APIs for specialised data exchanges—no challenge is off-limits.

Brighta Group pinpoints the goal, crafts a tailored plan, and implements a solution designed to fit your business model 100%. After going live, we closely monitor the integration until your data settles into a stable, reliable state.

Our Platforms and Partners

Native (Plug & Play) Apps vs. Custom Integrations

Your CRM’s capabilities expand dramatically when integrations are thoughtfully executed. Whether you choose a plug-and-play option that quickly slots into your operations or a custom API-driven integration for a highly specific use case, the objective remains the same: unite your data for a singular, accurate source of truth.

Our CRM experts carefully evaluate platform capabilities, data types, and any constraints to ensure the integration meets your unique business requirements. We’ve integrated countless MarTech platforms and automation APIs, including:

Microsoft Dynamics, Zoho, Salesforce, Dynamics 365, NetSuite, SimPRO
Aircall, Cloudfiles, BCI Central, N.Rich, Hapily
ClickUp, Monday.com, Mailchimp, ActiveCampaign, SEMrush
Bullhorn, Idibu, Unleashed, Zendesk, and more.

No matter which solutions you choose, we have the expertise to support your growth.

We proudly support over a thousand integrations available within HubSpot’s App Marketplace, ensuring that no matter your business environment, we can help you thrive.

Integration Consulting

For mid-enterprise businesses planning a custom integration, we recommend starting with a strategic consulting phase. This initial step allows us to map and prioritise your implementation plan, define software subscription requirements, and establish a data integrity strategy.

By the end of this consulting period, you’ll have a comprehensive blueprint with clear deliverables, budget outlines, and timelines—enabling you to move forward confidently, whether with Brighta Group, your internal team, or another partner.

Ready to discuss your integration objectives? Get in touch with our experts today.