| Marketing Plan & Budget

Marketing Plan & Budget

From Insight to Action: Your Blueprint for Growth

At Brighta Group, we understand that a successful marketing strategy is the sum of its parts. After working through our foundational services—such as Strategy Sessions to understand your business goals, Auditing to assess brand and digital consistency, and Market Research to clarify market landscapes and customer needs—we then synthesise all these insights into a cohesive Marketing Plan & Budget.

Plan for Success Today! Discuss a Customised Marketing Plan & Budget

This final plan isn’t just a piece of paper; it’s your actionable roadmap. It takes everything we’ve learned and transforms that knowledge into clear, strategic steps to achieve your goals. With our Marketing Plan & Budget service, you’ll have the confidence that every tactic, channel, and dollar spent is driving you closer to tangible growth.

Two Approaches to Meet Your Needs

1. Plan on a Page

(Ideally suited for Business up to 2M Turnover)
Focused, Concise, and Easy to Implement

If you need a high-level marketing blueprint that cuts straight to the heart of what matters, our Plan on a Page is for you. Drawing on the insights from previous services, this streamlined outline includes:

Core Target Markets: Highlighting which segments will deliver the greatest returns.
Product-Market Alignment: Matching your offerings to the right audiences, ensuring relevance and resonance.
Key Communication Tactics: Selecting the channels and messages that will effectively reach and engage your market.
Success Metrics: Establishing clear measures to track performance, so you know when you’re hitting the mark.

This single-page overview ensures everyone on your team understands the strategic direction and can move forward in unison.

2. Extensive Roadmap Plan

(Ideally suited for Business 2M + Turnover)

A Detailed, Fully-Integrated Action Plan

For businesses seeking a comprehensive playbook that leaves no stone unturned, our Extensive Roadmap Plan is the ultimate guide. This plan doesn’t just set direction—it structures the entire journey, ensuring everyone knows what to do, when to do it, and how success is measured. Building on all prior insights, it includes:

In-Depth Audience & Market Analysis:

Incorporating detailed findings from Market Research and previous Auditing efforts, so you understand exactly who you’re targeting and why.

Detailed Channel & Tactic Selection:

Outlining each marketing channel, campaign, and initiative, complete with the rationale behind every choice.

Execution Timelines & Milestones:

Providing a best-practice timeline and Gantt-style scheduling that map out every step—from brand refinement and content production to campaign launches and follow-ups.

Responsibility Assignments:

Clarifying roles and accountabilities, so your team and external partners know what’s expected and can collaborate seamlessly.

Comprehensive Budgeting & ROI Forecasts:

Offering precise cost estimates for each activity and channel, as well as projected returns and performance indicators, enabling you to invest wisely and track results over time.

Measurement & Adjustment Framework:

Setting up key performance indicators (KPIs) and reporting structures, ensuring you can adapt quickly as results come in and market conditions evolve.

Take Control Of Your Marketing Plan

By delivering a roadmap that’s both broad in scope and deep in detail, this plan empowers you to execute your marketing strategy with confidence, clarity, and control.

Why Choose Brighta Group?

We don’t just deliver insights—we show you how to use them. Every recommendation in our Marketing Plan & Budget is backed by the research, audits, and strategic thinking we’ve developed together. The result is a blueprint that’s practical, actionable, and tailored to your unique situation, ensuring that your marketing investments drive meaningful, measurable growth.

Ready to Put Your Strategy into Action?

Contact Brighta Group today to learn more about our Marketing Plan & Budget services and discover how we can transform hard-won insights into a clear path toward achieving your business objectives.